Potential tariff hikes on Brazilian imports may soon make your coffee costlier.
Americans have a deep-seated love affair with coffee, making it the nation’s most beloved beverage. Every day, adults across the United States savor a staggering 516 million cups, even as the cost of coffee has nearly doubled over the last five years. This impressive consumption underscores the country’s status as the world’s top coffee importer, with Brazil being its primary supplier.
Recently, a new wave of uncertainty looms over this coffee connection. President Donald Trump has threatened to slap a hefty 50% tariff on Brazilian imports. This move is seen as a retaliatory measure against Brazil’s President Luiz Inácio Lula da Silva if he proceeds with a judicial investigation involving former Brazilian leader Jair Bolsonaro.
As tensions brew, coffee enthusiasts might soon feel the pinch in their wallets. Should Trump’s tariff plans come to fruition, the price of your cherished cup of joe could see a significant rise. Let’s dive into the dynamics of the coffee trade, the everyday caffeine rituals of Americans, and the looming possibility of paying more for that beloved brew.
