The U.S. coffee scene could soon be overshadowed by Trump’s potential tariffs on Brazilian imports.
Americans’ enduring affinity for coffee has propelled the rich, dark brew to the forefront of the nation’s beverage choices. Every day, adults across the United States indulge in 516 million cups of coffee, despite a near doubling in price over the past five years.
As the world’s top coffee importer, the U.S. relies heavily on Brazil for its supply. This month, President Donald Trump has raised the stakes by threatening a 50% tariff on Brazilian goods, contingent upon President Luiz Inácio Lula da Silva’s continuation of a legal probe into former leader Jair Bolsonaro.
With Trump’s tariff plan looming, the value of the coffee trade and American coffee consumption habits come under the spotlight. If these tariffs materialize, brace yourself for a potentially pricier cup of coffee.
